Best Practices Guide: Make the Most of Event Marketing for Your Nonprofit

Got a small budget? Limited resources do not mean limited options when it comes to event marketing. So think big. Your nonprofit can surpass all fundraising goals by raising more awareness about an event.

Use the event marketing "triple threat": social media promotion, email marketing and online surveys. This guide will teach you to:

• Engage potential attendees
• Compel people to register
• Schedule your event so that the most people will attend
• Build buzz within the community
• Send beautiful Save the Date emails and professional email invitations
• Create a centralized event homepage to post all event-related info, including donation suggestions and collection
• Solicit post-event feedback to learn how you can better plan future fundraisers