Best Practices Guide: 4 Ways to Maintain Your Growing Email List

It may sound wacky, but a smaller, segmented email list system is a much more effective way to send bulk emails. Think of it this way: People have different interests, and as your contact list grows, the more diverse it will get. Instead of sending everyone the same newsletter, you will want to group your contacts into smaller, interest-based groups.

Sound overwhelming? Don't worry, we'll walk you through it — and even help you group your contacts.

Here is how to manage a growing contact list, learn from your bounce rates, and increase engagement in your email marketing campaign.